The food industry is just as big a threat to humanity as climate change.

Greta Thunberg – love her or hate her (as many people do) her impact has been just startling. From a nondescript looking small child with a grotty piece of cardboard she became a world figure and leader of the climate change movement in little more than a year.

Food needs a Greta Foodberg. I start by discussing the Greta phenomena, trying to work out how it happened to see what can be learned for Greta Foodberg.

She did not have a battery of technical arguments but simply said ‘I am a child and you are destroying the world I will grow up in – and that is wrong.’

When asked why she putherself under so much stress she simply said ‘it is my moral obligation’. read more